Study abroad in Utrecht, Netherlands: Most popular universities for Marketing.
Are you thinking of studying Marketing abroad? Below you can find the most popular universities and programmes to study Marketing in Utrecht, Netherlands. This list is based on visitors on the Studyportals websites, listing more than 150,000 English-taught Bachelor's and Master's programmes world-wide.
The Utrecht Summer School is a cooperation of the Utrecht University, HU University of Applied Sciences and HKU University of the Arts. These institutions of higher education offer high quality, fully accredited summer courses on bachelor, master and PhD level.
HU University of Applied Sciences Utrecht is aninspiring place where exceptional things happen. Weare centrally located in the Netherlands, within thevibrant Utrecht Science Park and in the heart of society.HU is one of the largest universities of applied sciencesin the Netherlands, offering a wide range of educationprogrammes for students aged from 17 till 67 years.
Welcome at Tio, a university of applied sciences where you will feel right at home. Tio offers a great atmosphere, the option of accelerated studying and the unique Tio concept. Students love Tio’s small-scale and personal education.
Most popular Marketing programmes for international students in Utrecht
These are the most popular programmes among international students who are looking for a Marketing degree in Utrecht.
1
Advertising Global Brands: the Fascinating Art of `Glocalization´
Utrecht Summer School
Discover the fascinating art of glocalization! Companies want to establish global brands, but know that they need to adapt their global advertisement campaigns for culturally specific consumers. A rhetorical reconstruction of cultural readings of the ads shows that the adaptations can be understood as being necessary to invite a reading that fits within the cultural system. This course is co-taught by Chinese and European teachers!
International Business for Emerging Markets (IBEM)
HU University of Applied Sciences Utrecht
The specialization International Business for Emerging Markets focuses on economic and social business solutions for developing areas and emerging markets. It involves all aspects of doing international business, and in particular in the context of emerging markets and developing areas.
Global Advertising Adaptation: a Different Smile, a Different Story
Utrecht Summer School
In the early 20th century (as well as today), global brands tend to adapt their global advertisements for culturally specific consumers. For example, a corpus of USA ads and Chinese ads for global brands of the early 20th century shows that ads originating in USA or Europe are seldom used without alterations for the Chinese market.
Competitive marketing strategy programme; promising hard work and real-time experiences. Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this "Going Global: Management Game Strategic Marketing" course at Utrecht Summer School, participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-run financial performance.
Global Management Game - Strategic Marketing, Management and Finance
Utrecht Summer School
The Global Management Game - Strategic Marketing, Management and Finance course at Utrecht Summer School is a competitive management and marketing strategy programme; promising hard work and real-time experiences.
Entrepreneurial Marketing - How Small Firms Can Win
Utrecht Summer School
Entrepreneurial Marketing - How Small Firms Can Win from Utrecht Summer School face different challenges than their large counterparts. For example, their marketing expertise and budgets are different. This calls for a different way to market their products and services. Entrepreneurial Marketing is the second course in the track "Entrepreneurial Side of Business" and offers the student an insight into this different way.
If you ask an entrepreneur what skills or knowledge have to be developed in their company, most entrepreneurs will answer “marketing”. However most marketing courses focus on the larger firms and the marketing strategies do not seem be applicable to smaller entrepreneurial firms with smaller budgets. The main theme during the course will be how small and medium sized firms (SMEs) can create competitive advantage with the limited marketing resources they possess.
The Right Target; Management Game Strategic Marketing
Utrecht Summer School
Competitive marketing strategy programme; promising hard work and real-time experiences. Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-run financial performance.
The most common way to assess your English level is by taking a standardised English test, such as:
PTE Academic (Pearson Test of English)
TOEFL iBT (Test of English as a Foreign Language)
IELTS Academic (International English Language Testing System)
C1 Advanced (formerly known as CAE – Cambridge English Advanced)
What makes PTE Academic stand out among these renowned English exams is the use of A.I. (Artificial Intelligence) to correct the answers of tests takers. This ensures that the results are unbiased and offer a 100% objective evaluation. Another great advantage of using A.I. is speed – results are typically available within 2 business days after taking PTE Academic.
Marketing degrees teach students to promote and sell products or services to target customers. Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Marketing students at business schools learn to communicate clearly and directly, in classes like Product Planning, Sales & Brand Management, Advertising, or Consumer Behaviour.
